Apple's AI play: open intelligence for every app
WWDC26's Platforms State of the Union revealed Apple's actual AI strategy: embed Apple Intelligence as a platform primitive, not a locked feature.
Developers can now integrate, expose, test, and ship it—turning AI from Apple's walled garden into the app layer's default toolkit.
That's a different bet than everyone else: not who builds the smartest model, but who makes intelligence invisible and everywhere.