Agentic Commerce Needs Open Infrastructure To Scale
OpenAI's checkout collapse handed Google dominance in agent payment standards. Adyen, Stripe, Visa, Mastercard, PayPal, and crypto challengers now compete on protocol reach and merchant control.
• Established players: Adyen, Stripe, Visa, Mastercard control legacy merchant networks
• Google UCP (Unified Commerce Platform) emerges as the standards leader
• PayPal repositioning for agent-first commerce
• Crypto-native alternatives bid for protocol-based settlement